Leveraging Social Web

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In the past 10 years, social media has grown to become an essential part of the buying process, as today over 74% of customers use social media to guide their purchase decisions. This is an opportunity that retailers cannot miss out on. In the second part of his three-piece series of articles for Innovative Retail Technologies, GoECart’s CEO, Manish Chowdhary, shares the importance of social media in omni-channel commerce today and provides insight on how retailers can reap the benefits of the social web to:

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Leveraging the Social Web to Boost Sales

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